walking
Americans Aren’t Walking Enough, Report Finds
New data shows 63% of Americans walk fewer than 7,000 steps a day, with gaps across age, income levels and gender.
Longevity Fitness Is Going Viral Amid Wellness Content Boom
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
iFIT’s New Treadmill Series Shows Fitness Industry Content Shift
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
Mixing Up Your Exercise Routine Is Best for Longevity, Study Finds
In a Harvard study of more than 100,000 people, researchers found that exercise variety is better for living longer than sticking to one routine.
Walking Workouts Could Explode in Popularity in 2026, Google Data Suggests
ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report.
Running Rules but Walking Is Booming, Too, Strava Data Shows
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
Gamifying Movement Could Be Key To Helping Parkinson’s Patients, Study Finds
In a new study, patients suffering from Parkinson's disease walked more when they were encouraged to do so by a points-based rewards system.
StepBet & the Power of Gamification in Fitness
StepBet is a platform that blends personalized step goals with group competitions and financial incentives.
Venus Williams Joins WeWard to Push Healthier Living
The tennis champion and entrepreneur has joined the gamification walking app as an investor and ambassador Tennis champion and entrepreneur […]
Urban Poling Announces HSA and FSA Eligibility
Urban Poling Inc. has announced that its Urban and Activator® poles are now eligible for reimbursement through Health Spending Accounts (HSA).
