Vitamins
Nature’s Truth, Natural Vitality Launch Gen Z College Supplement Tour
Nature’s Truth and Natural Vitality launch a Gen Z-focused “Take Your Vitamins” college tour with product sampling.
Vitamin Shoppe Names First-Ever Chief Strategy Officer
The Vitamin Shoppe appoints Mike Forbes as its first chief strategy officer, marking CEO Sharon Leite’s first major move since returning.
Functional Gummies Market Set To Reach $2.4B by 2030, Fueled by Vegan & Vitamin Demand
The functional gummies market is expected to grow to $2.4 billion by 2030, with key drivers including vegan alternatives, vitamin blends and demand for convenient supplements.
The Vitamin Shoppe Acquired, Former CEO Sharon Leite Returns
Sharon Leite is back as CEO of The Vitamin Shoppe following its acquisition by Kingswood Capital and Performance Investment Partners.
Bodybuilding.com Relaunches Signature Supplements Line
Bodybuilding.com, amid a multi-year relaunch strategy, has updated its Signature supplements with new formulas and products.
Make Time Wellness Expands Line, Enters The Vitamin Shoppe
Make Time Wellness, a female-founded brain health supplement brand, has added to its product line up as it enters The Vitamin Shoppe.
Report: 47% of Americans Think Supplements Are FDA-Approved
In the golden age of supplements, nearly half of Americans believe their chosen products are backed by the FDA, according to a new survey.
The Vitamin Shoppe Parent Company Files for Bankruptcy
The Franchise Group, the parent company of The Vitamin Shoppe and others, has filed for bankruptcy after going private last year.
The Golden Era of Vitamin Gummies
The U.S. vitamin gummies market, valued at $2.32 billion in 2023, is expected to grow to $3.47 billion by 2029
Hims & Hers, Nestle Enter the GLP-1 Race
Hims & Hers will now provide access to compounded GLP-1s for eligible consumers at a discounted rate compared to brand-name prescriptions.
