Trends

a collection of different protein items including shakes, bars, chips, and drinks

5 Wellness Trends Taking Over 2025, According to The Vitamin Shoppe

The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.

Cristiano Ronaldo-Backed Bioniq Reveals Who’s Really Prioritizing Health

Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.

an image of a fitness center within a building

Building Wellness: The Trends Influencing Real Estate

Athletech News spoke to LIVunLtd CEO Lisa Kendall about the trends that are driving the fitness and real estate space.

strength training at Life Time, one of the top trends for 2025

Strength, Saunas & Supplements to Lead 2025, Life Time Finds

Life Time's 2025 Wellness Survey reveals key trends in health and fitness, giving a glimpse at what's top of mind for consumers.

Person with smartwatch

2025 ACSM Survey Reveals Shifts Toward Tech and Wellness in Fitness

Survey: demand for tech, age-specific programs and mental health-focus, while influencer-led workouts and recovery therapies gain traction