The Max Challenge

interior of a MAX Fitness & Wellness Center

MAX, a Northeast Gym Staple, Rebrands, Eyes Nationwide Growth

The MAX Challenge, a popular group fitness brand in New Jersey, will now be known as MAX Fitness & Wellness Center.

East Coast, Midwest Fitness Brands Form Nationwide Franchise Group

The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.