Supplement Companies
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Celebrity Trainer Senada Greca Launches Wellness Brand Aonic
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
Cymbiotika, a Bioactive Supplement Brand, Raises $25M in Celebrity-Filled Found
The San Diego-based Cymbiotika reeled in a star-studded seed funding round as it launches its first large-scale campaign across the U.S.
CEO Corner: Humann’s Joel Kocher on Reframing the Conversation Around Cardiovascular Health
One of the top former executives at Dell, Kocher founded Humann with a bold mission: change the trajectory of cardiovascular health.
AG1 Celebrates Go-Getters With Rick Rubin-Narrated ‘Good Morning, Moon’
AG1 launches “Good Morning, Moon,” a Rick Rubin–narrated film reimagining Goodnight Moon as a tribute to morning rituals and early risers.
GNC Pushes To Make Supplements Part of the GLP-1 Conversation
GNC's new peer-reviewed research shows how supplements can support GLP-1 takers in preserving muscle mass loss and plugging nutrition gaps.
Bryan Johnson’s Longevity Startup Raises $60M, Attracts Big-Name Investors
Bryan Johnson has raised $60 million for Blueprint as celebrity investors back his push to take longevity supplements and anti-aging services mainstream.
As NIL Takes Over College Sports, AG1 Is Funding Scientists
Supplement maker AG1 is making a bold statement that scientists are as deserving as athletes of NIL sponsorships.
October Prime Day 2025: The Best Last-Chance Deals on Oura Rings, Therabody Devices & More
These are the best Amazon October Prime Day sale deals on fitness & wellness products from Oura, Therabody, Hyperice and more top brands.
