Supplement Companies
Equipment Maker REP Fitness Launches Transparency-Forward Supplements
The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.
Allbirds Co-Founder Raises $7M for New Women’s Health Supplement Brand
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Perelel Gets $27M for Doctor-Developed Women’s Supplements
Perelel touts its commitment to clinical rigor and medically backed solutions catered to female physiology.
The Gummy Supplement Market Is Projected To Reach $67B by 2031
The surging demand is being driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders.
Tru Niagen Enters Beauty Category With NAD+ Powered Formula
Tru Niagen Beauty is an NAD+ supplement designed to promote hydration, elasticity and stronger hair and nails.
Creatine Goes Edible as Brands Look Beyond Gummies
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Celebrity Trainer Senada Greca Launches Wellness Brand Aonic
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
