In today’s hyper-competitive fitness landscape, recovery isn’t an afterthought — it’s a differentiator. Nearly every forward-thinking gym and boutique fitness studio is carving out space for post-workout restoration. But as recovery offerings become more sophisticated, so do the expectations of members, and the pressure on operators to deliver.
Sunlighten has acquired key assets from cold therapy brand Ice Barrel Inc., forming a new subsidiary as it expands into contrast therapy.
According to Yelp's 2024 wellness trends report, the upcoming year will be filled with hot/cold therapies, Pilates and assisted stretching.
Sunlighten, a maker of smart infrared saunas, has attracted high-profile fans including Bobbi Brown, LeAnn Rimes, Tim McGraw and Damar Hamlin.
With built-in streaming and entertainment options, the mPulse Smart Sauna from Sunlighten combines the best of tech with wellness.
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