After calling protein a traffic driver in January, Starbucks is pushing further into wellness with a weighted vest and a Strava challenge.
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.
If the blur of the last few weeks has left you feeling lost and off to a rough start, you’re not alone — and it may come as some relief that one of the biggest protein brands has your back.
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
Sweetgreen has launchd macro-tracking tools and protein-rich menu upgrades as demand for personalized, high-protein meals grows.
Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.
One of America’s biggest fitness brands made national news headlines this week. Unfortunately, it wasn’t for the right reasons.
Starbucks expands coconut water drinks to 400 stores as part of a wellness push that includes upcoming protein cold foams this fall.
As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
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