Sports Innovation Lab

Insider Data: Connected Fitness Stabilizes Post-Pandemic, HVLP Gyms Dominate

According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.

Why Consumer Spending Data Is Key for Fitness Brands

Consumer spending data can transform the way fitness and wellness brands approach marketing and advertising, executives beleieve.

Sports Innovation Lab Unveils Fitness Consumer Data

In partnership with Athletech News, Sports Innovation Lab is releasing "fitness communities," a new way to analyze consumer spending data.