Purpose Brands
Anytime Fitness Signs Deal To Open Gyms in Saudi Arabia
Anytime Fitness will open its first Saudi Arabia location in spring 2026, the latest move in an aggressive Middle East growth push.
Anytime Fitness Opens in Dubai, Kickstarting Middle East Expansion
Anytime Fitness is cementing its Middle East growth push with the grand opening of its first club in Dubai.
Dr. B Teams With Purpose Brands to Help Members Apply HSA/FSA Funds to Fitness
Purpose Brands has teamed with Dr. B to let members at Anytime Fitness, Orangetheory and Basecamp Fitness use HSA/FSA funds for memberships.
Is the Fitness Industry Seizing Its GLP-1 Opportunity?
At the ATN Summit, fitness leaders weighed how gyms can stay relevant in the GLP-1 era by focusing on accountability and long-term health.
New Orangetheory President Lauren Cody Eyes Longevity, Global Expansion
Named president of Orangetheory Fitness in January, Lauren Cody discusses her plans for growing OTF both domestically and abroad.
Anytime, Orangetheory Eye Expansion in Europe’s Booming Fitness Market
Purpose Brands will pursue aggressive expansion in Europe for Anytime Fitness and Orangetheory, its executives say.
HFA Show: Chuck Runyon, Dave Long Talk Advocacy, Global Expansion
Purpose Brands board co-chairs Dave Long and Chuck Runyon are calling on fitness industry stakeholders to embrace advocacy efforts.
Lauren Cody Named Orangetheory Brand President
Orangetheory Fitness has appointed Lauren Cody as its new brand president as it embarks on a new chapter under Purpose Brands.
Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
Orangetheory Expands with New Studios in U.S. and Saudi Arabia
Orangetheory Fitness expands with new studios in the U.S. and Saudi Arabia, highlighting global growth and the GCC's booming fitness market.
