Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
Orangetheory Fitness expands with new studios in the U.S. and Saudi Arabia, highlighting global growth and the GCC's booming fitness market.
Orangetheory's new fitness challenge will keep members engaged during the hectic holiday season with the brand's most beloved workouts..
Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and more.
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