Protein
David Protein Leans Into Calorie Controversy With ‘Mean Girls’ Spoof
David is having some fun while directly disputing a lawsuit that alleges its protein bars contain 80% more calories and 400% more fat than labeled.
David Protein Faces Lawsuit Over Calorie Mislabeling Allegations
David asserts the class-action claims are unfounded, saying it stands by its claim that its protein bars contain only 150 calories.
Super Bowl Advertisers Are Playing Offense on Wellness
This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Trubar Sells for $173M Amid Protein Bar Boom
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
Longevity Expert Dr. Peter Attia Steps Down From David Protein After Epstein Links
Dr. Peter Attia was an investor in David Protein and participated in its $10 million seed funding round in August 2024.
Starbucks’ Protein Rollout Is Paying Off, With More Healthy Options To Come
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
Tom Brady Pulls Plug on TB12, Pivoting to Nobull Nutrition
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Beyond Meat Shakes Up Strategy in Protein Drink Play
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
Shake Shack Joins In on America’s Protein Craze
Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.
Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes
New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]
