Protein
Chipotle Capitalizes on America’s Protein Obsession
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
As Starbucks Goes All-In Protein, GLP-1 Users Face Muscle-Loss Risks
Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
Alex Cooper’s Unwell Hydration Expands Into Booming Protein Category
Alex Cooper’s Unwell Hydration is entering the protein category with a beverage that combines whey isolate, electrolytes and B vitamins.
The Best Protein Picks to Power Your Routine
Athletech News rounded up the best protein products, from ready-to-drinks and powders to snacks and advanced shake tech.
HighPost Takes Stake in Grass-Fed Protein Brand Equip Foods
HighPost Capital invests in Equip Foods, backing the clean-label supplement brand known for its grass-fed beef protein powder.
This Is What Gen Z’s Happy Hour Looks Like Now
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
Cold Foam, Hot Trend: Starbucks Joins the Protein Craze
As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
amplifyeP24 Launches With Focus on Protein Absorption, Not Intake
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
