Protein
Super Bowl Advertisers Are Playing Offense on Wellness
This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Trubar Sells for $173M Amid Protein Bar Boom
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
Longevity Expert Dr. Peter Attia Steps Down From David Protein After Epstein Links
Dr. Peter Attia was an investor in David Protein and participated in its $10 million seed funding round in August 2024.
Starbucks’ Protein Rollout Is Paying Off, With More Healthy Options To Come
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
Tom Brady Pulls Plug on TB12, Pivoting to Nobull Nutrition
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Beyond Meat Shakes Up Strategy in Protein Drink Play
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
Shake Shack Joins In on America’s Protein Craze
Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.
Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes
New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]
These Nutrition Trends Will Rise & Fall in 2026, Experts Predict
Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.
Chipotle Capitalizes on America’s Protein Obsession
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
