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New Planet Fitness CEO Colleen Keating says the gym giant will pursue Gen Z, test its Black Card pricing and focus on international growth.
Planet Fitness will get prominent branding at Lincoln Financial Field, in TV and radio spots and on the Eagles' digital and social platforms.
Planet Fitness wrapped up the quarter with over 18 million members and is eyeing Asia as part of its international expansion plan.
Announcing the Q3 2022 financial results, Planet Fitness reported that its total revenue increased by 58.4% to $244.4 million.
The Planet Fitness-meets-Amazon Halo View deal won’t last forever — those interested in signing up have until November 15!
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