Pickleball

Humana Pickleball Campaign

Humana Launches “Invite” Campaign to Get More Seniors Pickleball-Ready

Humana’s new “Invite” campaign uses pickleball to inspire seniors to stay active, connected, and engaged, offering free paddles and nationwide events.

A woman on a pickleball court holding a paddle

Pickleball Becomes Ground Zero for Wellness-Focused Brands

Le-Vel teams up with USA Pickleball, one of many wellness brands that are racing to join the sport’s booming scene.

Interior image of Pickleball Kingdom and its pickleball courts.

Pickleball Kingdom To Open 10-Court Facility in Georgia

Pickleball Kingdom, an indoor pickleball franchise, is launching a 10-court indoor facility in Austell, Georgia this winter.

Rendering of the upcoming Boca Paddle.

Life Time, CityPickle & Pickleball Pros Rally Behind Luxe Boca Paddle Club

Life Time, CityPickle and top pickleball pros are backing a 100,000-square-foot luxury paddle club in Boca Raton.

Anguilla

Aurora Anguilla Serves Up a Pickleball Paradise in the Caribbean

Aurora Anguilla Resort & Golf Club unveils 11 pickleball courts, the most in the Caribbean, alongside new clinic packages.

Life Time and GeeVida Health are hosting a one-day longevity summit on June 14 in Irvine, featuring top experts in aging, nutrition, fitness and holistic wellness

Peptides & Pickleball? DUPR Teams With Vita Bella

DUPR partners with digital health platform Vita Bella to offer pickleball players access to peptide and hormone therapy for performance.

An image of a man.

Stack Athletics Scoops Up Vulcan in Pickleball Power Play

Stack Athletics has acquired Vulcan Pickleball, naming the VPRO Flight ball official for MLP and DUPR events.

People playing pickleball at Dill Dinkers.

Dill Dinkers Opens First San Antonio Pickleball Facility, Breaks Ground on Second Location

Dill Dinkers opens its first San Antonio location with plans to launch up to 20 indoor pickleball facilities across the greater metro area.

Exterior rendering of a new Life Time club

Life Time Unveils Phase One of Luxury Club in Boise Suburb

Life Time has opened phase one of its new luxury athletic club in Eagle, Idaho, with full amenities set to launch by summer 2026.

The Picklr and people playing on the court.

The Picklr Expands to Japan, Plans 20 Clubs

The Picklr is expanding to Japan with plans for 20 clubs, marking its first move into Asia through a master franchise agreement.