Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers
Pickleball got Americans hooked on racket sports. Now, as padel courts attract those willing to pay up for a more sophisticated experience, some brands are pivoting from pickleball-centric offerings to a broader “court culture”
The residents-only club will bring tennis, padel and pickleball programming to the luxury West Palm Beach development
Padel is growing in the U.S. as a premium wellness experience, a new report finds, with pickleball serving as a gateway rather than a rival.
The Apollo Sports Capital-led deal merges the PPA Tour and Major League Pickleball, valuing Pickleball Inc. at $750 million.
At 25, Justin Grondahl is building a 63,000-square-foot gym featuring 10 pickleball courts just 600 yards from the first-ever Planet Fitness.
U.S. tennis participation hit a record 27.3 million in 2025, up 54% since 2019, fueled by Millennials and the broader racket sports boom.
Pickleball may be taking over inside fitness facilities and public parks, but a new wave of Manhattan luxury residences is making sure basketball never loses its place.
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
CityPickle has opened its long-anticipated Times Square flagship inside the historic Paramount Building at 1501 Broadway.
Sign Up to Our Newsletter
