personal training

3 Reasons To Do Aerobic Training Over Mindless Cardio

Switch to from traditional cardio to intentional aerobic work to build your base, increase your VO2 max and enhance your overall health.

Trainer Talks: Matt Wright on the Power of Community-Centric Fitness

Matt Wright advocates for not leaving anyone behind at the gym. This approach not only fosters inclusion, it leads to more revenue.

ISSA Adds 1st Phorm as Official Supplement Partner

ISSA members will enjoy exclusive access to discounts and special offers on 1st Phorm products, among other benefits.

GymGuyz Adds Online Studio for Virtual Personal & Group Training

GymGuyz, a New York-based in-home personal training franchise, is introducing online training to meet the demand for virtual fitness.

ACE Tackles Fitness Industry Skills Gap With Career Starter Course 

The ACE Career Starter Course empowers aspiring fitness professionals with essential and practical knowledge.

Fitness Founders Say Virtual, In-Person Training Can Coexist

The founders of Wrkout, FlexIt and Future believe the rise of virtual personal training isn’t a threat to in-person coaching but a boon to the industry.

Trainer Talks: Maria Luque on the Menopause Fitness Market

There is money in menopause fitness, but personal trainers aren’t meeting this massive market with the respect it deserves.

Personal Trainers Can Use These Sales Formulas To Build a Winning Business

Two industry insiders share their approach to helping personal trainers cut through the noise and build successful, sustainable businesses.

Why Strength Training Improves Looks, Health & Performance

If you lift weights, you likely want to build muscle, increase your strength or improve your health. Strength training can lead to these outcomes.

ACSM, IDEA Announce Joint Health & Fitness Summit for 2024

The newly created event will combine the strengths of the IDEA Personal Trainer Institute and the ACSM Health & Fitness Summit.