Peloton

A woman competing at Hyrox.

Peloton Partners With Hyrox, Drops New Class Series

Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.

woman in a pool overlooking a mountain

Hotels as Health Clubs: Hospitality Brands Ride the Wellness Wave 

Wellness isn't an amenity anymore – it's the very reason some travelers are booking hotels and other experiences.

ATN's Edward Hertzman and Peloton's Nick Caldwell

The Outsider Rewiring Connected Fitness: Nick Caldwell Brings Big Tech Thinking to Peloton

Peloton CPO Nick Caldwell shares how the brand is evolving beyond its bike-first image, leveraging AI, software and community.

Jennifer Jacobs poses with a dumbbell in a Ladder ad

Ladder Signs Ex-Peloton Instructor Jennifer Jacobs in Latest Bold Move

Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.

Industry Leaders Outline a New Era at ATN Innovation Summit Day 2

Day two of the ATN Summit revealed a bold, multi-front strategy for the future of movement and human performance.

woman rides on a Peloton bike

Peloton Creates CTO Role To Power Next Chapter of AI Innovation

Peloton has named its first chief technology officer, promoting Francis Shanahan to lead its AI strategy and next chapter.

woman works out on a Peloton bike

Peloton Enters Resale Market With ‘Repowered’ Platform 

Peloton launches Repowered, a resale marketplace for used Bikes, Treads, and accessories, as it pushes into circular commerce.

Peloton members

Peloton Hits the Pavement With Run Club for Global Running Day

Peloton celebrates Global Running Day with the launch of its first-ever outdoor Run Club from its NYC studio.

A person standing showing their sneakers and a watch in a gym.

Smart Home Gym Equipment Market To Hit $4 Billion by 2030

Smart home gym equipment is evolving fast. Here's why it's projected to hit $4 billion in a few short years.

Mel Robbins with Peloton trainers

Peloton’s Matty Maggiacomo Surprises Members with Mel Robbins in Mental Health-Themed “Walk & Talk”

Peloton and bestselling author and podcast host, Mel Robbin,s teamed up for a Peloton walk celebrating movement, mindset and mental health.