Top wearable makers Oura and Whoop are increasingly integrating healthcare into their product features and marketing approaches.
Smart ring maker Ultrahuman is integrating Abbott’s Lingo over-the-counter CGM as glucose data becomes a key frontier in connected wellness.
England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.
Rock Health's 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here's what comes next.
From menopause programs to hormone-tracking wearables, a wave of innovation is reshaping women’s health — even as gaps in care and clarity persist.
The new Oura Ring 5 is 40% smaller than its predecessor, with a host of health and wellness features designed to turn the smart ring into a daily health companion.
The company said Thursday that it filed IPO paperwork with the US Securities and Exchange Commission, confirming a story by Bloomberg News.
Rings, smartwatches and other such tools are viewed as credible biometric monitors, capturing information about respiratory rates, blood oxygen levels, sleep duration and more.
Google's new screenless Fitbit Air takes aim at Whoop’s wearable empire, but the bigger story is a consumer base that's done staring at screens.
Oura is taking a meaningful step forward in women’s health, expanding its platform beyond cycle tracking into a more comprehensive view of hormonal health across key life stages.
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