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England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.
Rock Health's 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here's what comes next.
From menopause programs to hormone-tracking wearables, a wave of innovation is reshaping women’s health — even as gaps in care and clarity persist.
The new Oura Ring 5 is 40% smaller than its predecessor, with a host of health and wellness features designed to turn the smart ring into a daily health companion.
The company said Thursday that it filed IPO paperwork with the US Securities and Exchange Commission, confirming a story by Bloomberg News.
Rings, smartwatches and other such tools are viewed as credible biometric monitors, capturing information about respiratory rates, blood oxygen levels, sleep duration and more.
Google's new screenless Fitbit Air takes aim at Whoop’s wearable empire, but the bigger story is a consumer base that's done staring at screens.
Oura is taking a meaningful step forward in women’s health, expanding its platform beyond cycle tracking into a more comprehensive view of hormonal health across key life stages.
As Oura pushes beyond consumer wearables into gesture tech, clinical integrations and enterprise partnerships, its latest collaboration with Vida Health signals a broader shift toward continuous, data-driven care.
Whoop's $299 blood-testing panels deepen the company's push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care.
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