PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
As demand simultaneously rises for whole-foods and protein-rich offerings, premium beef brands are seizing the moment.
Stars + Honey has closed a $24 million investment led by VMG Partners as the collagen protein bar brand plans national retail expansion.
The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes.
The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.
A growing number of Americans feel misled by food packaging and nutrition claims, highlighting a widening trust gap across the wellness industry
Life Time is rolling out Dynamic Nutrition Coaching, featuring specialized guidance across its 190-plus clubs.
Nourish has closed a $100 million Series C, bringing its total funding to $215 million to expand its dietitian network and AI care platform.
AI nutrition scale startup Qalzy raises $330K pre-seed after $241K in Kickstarter pre-orders, joining the rise of ambient home wellness tech.
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