Register for the ATN Innovation Summit on June 16-17 in NYC
The Event Fitness & Wellness Owners and Operators Can't Miss.
Across the NFL, NBA and MLB, athletes are implementing advanced recovery protocols, spanning everything from hyperbaric oxygen therapy to five-in-one wellness machines.
Co-founded with Ayesha Curry and Michelle Obama, Plezi returns with a reformulated product, refreshed branding and a broader push beyond traditional sports drinks.
Giannis Antetokounmpo has added his name to IM8's fast-growing athlete roster, backing the supplement company as it eyes more global expansion.
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
Founded by Craig Moody in 2012, Shoot 360 currently has over 60 locations — and its tech is used by nearly every NBA team
Somnee is deepening its ties with the NBA as it rolls out a newer, improved version of its AI-powered sleep headband.
Relo Metrics’ latest report reveals the NBA generated over $2.3 billion in brand exposure value during the 2024–2025 regular season.
Co-founded by sleep scentist Dr. Matt Walker, Somnee deploys EEG sensors and AI to guide the brain into a natural sleep state.
NBA's Jonathan Isaac launches Unitus’ first activewear collection, featuring faith-based designs and performance-ready gear for men and women.
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