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Will Ahmed, the company’s founder and chief executive officer, said the work with James will include releasing a limited-edition Whoop band with his input
The fast-growing supplement brand has been named the NBA’s official nutrition partner in Australia and Southeast Asia, adding to a growing roster of sports partnerships
NBA star Victor Wembanyama will stay on as a shareholder and strategic partner as the performance hydration brand enters its next phase of growth
After winning this year's NBA championship, the Knicks' guard spoke with ATN about how he's embraced tools like saunas and red light, along with a focus on nutrition and sleep
The NBA's players association continues to invest in player wellness and performance, tapping the Cleveland Clinic as a partner at its performance lab in Spain
The National Basketball Players Association (NBPA) has inked a deal with Teladoc Health to expand player healthcare offerings.
Onside, a new men's personal care brand backed by NBA All-Star Jayson Tatum, is built less around traditional grooming and more around body care for active men.
As athletes turn to Pilates for its injury-prevention and functional benefits, instructors are creating businesses around training professional players.
Across the NFL, NBA and MLB, athletes are implementing advanced recovery protocols, spanning everything from hyperbaric oxygen therapy to five-in-one wellness machines.
Co-founded with Ayesha Curry and Michelle Obama, Plezi returns with a reformulated product, refreshed branding and a broader push beyond traditional sports drinks.
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