marketing

Khloud popcorn truck in Los Angeles

Khloé Kardashian’s Khloud Protein Popcorn Marks a New Wave in Celebrity Wellness Marketing

Khloé Kardashian's Khloud Protein Popcorn is using experiential marketing and other strategies to capture attention in a crowded snack aisle.

Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago

Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.

Will Power, EoS Fitness new mascot

Mascot Magic? EoS Fitness Reports Early Wins With Campaign

Will Power, the fun new mascot of EoS Fitness, is driving new engagement in a marketing move rarely seen in the fitness industry.

person in gym looking at tv

The Future of Fitness Marketing: Embracing DOOH

Discover the benefits of Digital Out-Of-Home (DOOH) advertising, from increased visibility and engagement to leveraging real-time data

Picture of outside of gym

Fitness Franchises Require Consistent Messaging for Success, Advises Marketing Pro

agEnterprise, a new brand management platform, serves fitness franchises and multi-location fitness brands.