Mark Zuckerberg

VR Fitness Offers Similar Cardio Benefits to Running, Study Finds

A study found that certain VR workouts on the Supernatural app have similar fitness benefits to activities like running and boxing.

Gamification, Financial Rewards Drive Workout Motivation, Study Shows

Gamification strategies and small financial incentives can encourage increased physical activity, especially when combined, according to new research. 

Les Mills Enters Mixed-Reality With Bodycombat for Meta Quest 3

Les Mills is taking its mixed martial arts experience to new heights with Quest 3 as the brand continues to target Gen Z.

VR Fitness

Will Meta’s Recent Layoffs Impact the Tech Giant’s VR Fitness Plans?

Recent layoffs at Meta were expected, but they raise questions regarding tech giant's commitment to VR fitness.

Mark Zuckerberg speaking

Meta Proceeds with Deal to Acquire Within, VR Platform, in Light of FTC Drama

A CA judge gave Meta the green light to acquire Within after determining that the FTC had failed to make its case.

Jeff-Bezos-photo-for-buff-billionaire-fitness-trend-piece-by-ATN

The ‘Buff Billionaire’: How Fitness is the Latest Status Symbol for Moguls

Elon Musk-like moguls, who have not committed to the 'buff billionaire' trend with the same level of excitement as others, seem to...

FTC-Meta-Within-Supernatural-Buyout-Sue-Case-News.jpg

FTC Tries to Block Meta from Buying Within & App Maker’s VR Fitness App, Supernatural

The FTC says that by simply buying Supernatural by Within, Meta is limiting consumer choice and dampening competitive rivalry & innovation.