MAHA
HFA Backs Trump’s GLP-1 Medicare Expansion, Urges Exercise Coverage
The Health & Fitness Association has praised the expansion of Medicare to cover GLP-1 drugs and calls for the coverage of exercise programs.
Oura’s $11B Valuation Signals Investor Confidence in Preventive Health
Oura has raised $900 million at an $11 billion valuation as smart rings surge and the U.S. government pushes wearables for preventive health.
Smart Rings Are Dominating the Fitness Wearable Market, Especially Among Gen Z
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
Starbucks Expands Coconut Water Drinks as Health-Focused Options Grow
Starbucks expands coconut water drinks to 400 stores as part of a wellness push that includes upcoming protein cold foams this fall.
Trump Revives Presidential Fitness Test, A Sign That MAHA Might Be Serious About Exercise
Whatever the merits of the controversial test, Trump’s decision to bring it back could mark a turning point for the American fitness industry.
PHIT Act Gets Major Boost as House Passes Trump Tax Bill
The Health & Fitness Association says the bill marks a “significant milestone for the fitness industry” in its quest to pass the PHIT Act.
Early Detection, Elevated: Biograph Opens NYC Clinic
Biograph has opened its NYC clinic, combining advanced diagnostics with a spa-like design for a new take on preventive healthcare.
America’s Healthiest States Revealed
From insurance coverage to physical activity, a new state health ranking shows disparities in American well-being.
New App from Zoe Labels Food Risk in Seconds
ZOE has launched a free, AI-powered food app to rate food and help consumers make informed choices for their health.
Dr. Casey Means Named Surgeon General Pick by Trump
Dr. Casey Means, Levels founder and sister of TrueMed co-founder Casey Means, has been nominated as the next U.S. Surgeon General.
