Luxury Gym
Bay Club Eyes Expansion Across West Coast, Nearby States
California giant Bay Club is pursuing expansion in the Pacific Northwest with plans to enter nearby states in the Western U.S.
How Bay Club Took Over the West Coast’s Luxury Fitness Scene
The Bay Club operates 26 sports and active lifestyle clubs across 10 campuses in California, Oregon and Washington.
Inside Altea’s Plan To Take Over Canada’s Luxury Fitness Market
Altea has a bold plan to take over Canada’s luxury fitness market: it involves boutique studios, economies of scale and a massive Ottawa club.
GLP-1s Present $6.8B Opportunity for Gym Industry, Report Finds
Despite the growth of the fitness industry, the vast majority of Americans still don’t belong to a gym. GLP-1s might change that.
Equinox Taps Former Macy’s Exec as New President To Drive Expansion
As president, Marc Mastronardi will head employee and membership experience, financial performance and club innovation for Equinox.
Life Time Raises Revenue Guidance on Continued High Engagement
Life Time is raising its full-year revenue guidance to between $2.56 and $2.59 billion following a strong second quarter.
Chelsea Piers Expands Northeast Fitness Empire With Luxury Gym in NYC
The Chelsea Piers Fitness gym in Flatiron boasts top-flight equipment, a co-working space, a contrast therapy suite and group fitness spaces.
Life Time Adds AI to App, Eyes Personalized Fitness Recommendations
Athletic country club brand Life Time says its members can expect tech tools like AI to become a "growing aspect of their experiences."
Genesis Health Clubs Enters New York, Acquiring Saw Mill Club
Genesis has acquired Saw Mill Club's two locations in Mt. Kisco, New York, pushing its total tally of clubs up to 72 across 11 states.
Life Time Makes App Available to Non-Members in Fitness Content Play
Life Time is diverging from luxury club competitors like Equinox by looking to democratize access to on-demand fitness app content.
