Luxury Gym

overweight man works out with help from a personal trainer

GLP-1s Present $6.8B Opportunity for Gym Industry, Report Finds

Despite the growth of the fitness industry, the vast majority of Americans still don’t belong to a gym. GLP-1s might change that.

front desk at an Equinox club

Equinox Taps Former Macy’s Exec as New President To Drive Expansion

As president, Marc Mastronardi will head employee and membership experience, financial performance and club innovation for Equinox.

Life Time Raises Revenue Guidance on Continued High Engagement

Life Time is raising its full-year revenue guidance to between $2.56 and $2.59 billion following a strong second quarter.

Group fitness room in Chelsea Piers Fitness Flatiron

Chelsea Piers Expands Northeast Fitness Empire With Luxury Gym in NYC

The Chelsea Piers Fitness gym in Flatiron boasts top-flight equipment, a co-working space, a contrast therapy suite and group fitness spaces.

Life Time fitness app on an iPhone

Life Time Adds AI to App, Eyes Personalized Fitness Recommendations

Athletic country club brand Life Time says its members can expect tech tools like AI to become a "growing aspect of their experiences."

Genesis Health Clubs Enters New York, Acquiring Saw Mill Club

Genesis has acquired Saw Mill Club's two locations in Mt. Kisco, New York, pushing its total tally of clubs up to 72 across 11 states.

Life Time Makes App Available to Non-Members in Fitness Content Play

Life Time is diverging from luxury club competitors like Equinox by looking to democratize access to on-demand fitness app content.

woman

Gyms See Foot Traffic Surge in Q1, Shaking Off Early Concerns

Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.

an image of two girls at a Life Time pickleball court

Life Time Signs Lululemon as Pickleball, Tennis Apparel Provider

Life Time is all-in on pickleball, establishing over 600 permanent courts nationwide as the sport grows in popularity.

Equinox Rolls Out Longevity Membership Priced at $3K Per Month

Equinox's new longevity membership uses biomarker testing as a map for hyper-personalized training, but it will cost around $40,000 a year.