Life Fitness / Hammer Strength

Life Fitness gym

Life Fitness Helps Brands Tell a Story with their Gym Floor

The leading fitness equipment supplier Life Fitness uses thoughtful floor design to attract and retain target members 

woman in a wheelchair works out with the new Life Fitness cable machine

Life Fitness / Hammer Strength Launches Cable System That’s Wheelchair Accessible

Life Fitness / Hammer Strength says its Universal Cable machine is the only dual-action pulley (DAP) certified to meet ASTM F3021-17 standards

Life Fitness Symbio bikes

Can Cardio Make a Comeback Inside Gyms & Clubs?

As fitness facilities turn away from cardio machines in favor of strength and open floor plans, what does the future hold for treadmills, ellipticals and more?

Life Fitness treadmills inside a college gym

Life Fitness / Hammer Strength Opening Product Insights Lab at Harper College

Life Fitness / Hammer Strength will conduct product testing and research as part of a partnership with Chicago's Harper College.

Gold's Gym Beverly Center Los Angeles California

Gold’s Gym SoCal Opens in Beverly Center as First Fitness Club Inside Iconic LA Mall

Gold’s Gym SoCal opens at the famed Beverly Center with 24-hour access on select days, leading fitness equipment and luxe amenities.

Life Fitness / Hammer Strength, YMCA360 Partner on Digital Integration 

Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities.