Jim Rowley

punching bag and power racks inside a Crunch Fitness gym

HVLP Gym CEOs Talk State of the Industry, Real Estate Challenges

In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.

Crunch CEO Jim Rowley talking on a stage

Crunch Fitness Secures Strategic Investment From PE Firm

Crunch Fitness has secured a strategic investment from Leonard Green & Partners, which has acquired a majority stake from TPG Growth.

An image depicting Crunch Fitness members participating in Zumba group fitness.

Crunch Fitness, Zumba Pair for Global Dance Event

Crunch Fitness and Zumba are teaming up to celebrate Global Dance Day on Sept. 21 at Crunch Fitness gyms worldwide and on Zumba's app.

Crunch CEO Jim Rowley talking on a stage

Crunch Fitness Looks to Crush 2025 

Crunch Fitness is reflecting on a momentous year that saw the average opening of more than one new club per week

A CR Fitness Crunch Fitness gym

Crunch Franchisee CR Fitness Acquires New York Sports Club Gyms in Florida

CR Fitness, a top Crunch Fitness franchise group, has acquired two New York Sports Club – Around the Clock locations in Fort Myers, Florida. 

Crunch Fitness gym in Portland, Oregon

Crunch Franchisee Fitness Ventures LLC Acquired in Expansion Play

Meaningful Partners, an investment firm focused on middle-market and growth consumer companies, has acquired Fitness Ventures LLC.

Crunch Taps Struct Club To Enhance Cycling Classes at Signature Gyms

Crunch Fitness is enlisting the fit tech startup to elevate its indoor cycling class experience with music and attendance-boosting strategies.

Crunch Fitness Franchise Group Lands Investment To Grow in Southeast 

Crunch Fitness franchisee JF Fitness acquired eight Crunch gyms in Alabama, Georgia and South Carolina, giving it 24 total locations.

Crunch Fitness gym exterior

Crunch Fitness Hires Former Xponential Exec in International Expansion Move

Crunch Fitness, is gearing up for international expansion, hiring former Xponential Fitness executive John Kersh.

Watch Now: Crunch Fitness CEO Jim Rowley Joins ATN ‘Unscripted’ Podcast

Crunch Fitness CEO Jim Rowley shares his candid thoughts on the gym franchise's recent growth and future plans.