Fitness & Wellness Brands Shift to Instagram Amid TikTok Turmoil
Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.
Fitness Influencers Negatively Affect Mental Health, Research Suggests
Young adults who follow health influencers on Instagram may be physically healthier, but they're more likely to be depressed and anxious, a new study finds.
As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
Female Fitness Influencers Flex Monetizing Muscles
When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.
Strength Training Is Here To Stay, Says Technogym’s Fabrizio Cecchinelli
Technogym's Fabrizio Cecchinelli explores the reasons for the growing popularity of strength training and whether it’s a passing trend.
So Many Gains: How Gymshark Founder Became U.K.’s Youngest Billionaire by Embracing Lifting Roots
The story of Gymshark founder Ben Francis has all the elements of a fantastic budding entrepreneur-to-billionaire story.
Instagram Will (Finally) Pay Influencers
The company is rolling out new ways for its creators to make money—and they might sound familiar. For years, people […]
