The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The story of Gymshark founder Ben Francis has all the elements of a fantastic budding entrepreneur-to-billionaire story.
The company is rolling out new ways for its creators to make money—and they might sound familiar.
Every morning, Isaac Calpito sets the stage in the East Hampton living room of his friend Stephanie DiTullio. Mr. Calpito, 39, is dressed, often, in sparkling yoga tights and a tank top that show his muscles to good advantage. His main prop is an iPhone.
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