iFIT

Freemotion Fitness

Harness the Power of Pilates with Freemotion’s Latest Addition

iFIT’s acquisition of Reform RX allows facilities to meet demand with Pilates reformers that boost recovery and revenue with Freemotion

Edward Hertzman, Darren MacDonald, John Stellato and Mark Watterson

Connected Fitness Isn’t Dead, It’s Evolving, Say Top CEOs

At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.

man runs on the beach in an iFIT workout video

iFIT, Samsung Health Partner on Fitness Content

Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.

woman teaching yoga class

iFIT Adds Club Pilates & YogaSix Content With Xponential Deal

iFIT is adding Pilates and yoga classes from Club Pilates and YogaSix through a new partnership with Xponential Fitness.

iFIT AI Coach interface

iFIT Takes AI Coach Global, Launching in 19 Countries

iFIT is expanding its AI Coach (in beta) to 19 countries, offering personalized, real-time fitness plans through its mobile app and equipment.

iFIT bike

iFIT Forms Science Council to Drive Personalization

iFIT forms Science Council to integrate biomarker data, genetics and expert insights into personalized, real-time fitness experiences.

Arcis Golf Club - scenery pic

iFIT Tees Up Golf Fitness Content With Arcis Partnership

iFIT teams up with Arcis Golf to launch golf fitness content, tapping into the sport's growing demand for performance training and tech.

A person standing showing their sneakers and a watch in a gym.

Smart Home Gym Equipment Market To Hit $4 Billion by 2030

Smart home gym equipment is evolving fast. Here's why it's projected to hit $4 billion in a few short years.

iFIT Inc. Enters Connected Pilates with Acquisition of Reform RX

iFIT Acquires Reform RX, Enters Connected Pilates Market

iFIT has acquired connected Reformer maker Reform RX as 2025 shapes up to be the year of Pilate equipment and accessories.

Connected fitness weights

Connected Fitness Outlook: Brands Go All-In on Strength, AI-Powered Personalization

CEOs and other executives from top connected and at-home fitness brands give their takes on the future of this promising but turbulent sector.