Gut Health
The Internet’s Most Popular Wellness Brands of 2025
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
Viome’s Full Body Intelligence Test Is $100 Off – Can It Revolutionize Your Gut Health?
We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying.
Kohler Wants Your Toilet To Become a Wellness Hub
Kohler has launched Dekoda, a smart toilet device that tracks hydration and gut health, turning homes into health hubs.
Resbiotic Raises $14.5M for Lung-Health Probiotic, Expansion
The latest microbiome company to raise funding, resbiotic offers what it says is the first clinically tested supplement targeting the […]
How Elite-Athlete Bacteria Are Powering How You Perform and Recover
FitBiomics turns lactic acid into muscular fuel — delivering faster recovery, deeper rest and real performance gains in a probiotic capsule.
Cowboy Colostrum Brings Bold Branding and Gut Health to the Wellness Space
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Generous Brands Acquires Kombucha Leader Health-Ade in Reported $500M Deal
Generous Brands has acquired kombucha maker Health-Ade, adding the gut-health leader to its nearly $1B beverage portfolio.
Bloom Nutrition Launches Gut-Healthy Soda Exclusively at Walmart
Bloom Nutrition has launched Bloom Pop, a better-for-you prebiotic soda in five flavors, available exclusively at over 3,000 Walmart stores.
This Is What Gen Z’s Happy Hour Looks Like Now
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
Pendulum To Host First-Ever Virtual Gut Health Summit
With the Summit, Pendulum aims to educate consumers and healthcare providers about the latest research in gut microbiome science.
