Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Resbiotic has launched resO Bone & Joint Support, extending the company’s microbiome-driven approach into musculoskeletal health.
Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying.
Kohler has launched Dekoda, a smart toilet device that tracks hydration and gut health, turning homes into health hubs.
The latest microbiome company to raise funding, resbiotic offers what it says is the first clinically tested supplement targeting the […]
FitBiomics turns lactic acid into muscular fuel — delivering faster recovery, deeper rest and real performance gains in a probiotic capsule.
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Generous Brands has acquired kombucha maker Health-Ade, adding the gut-health leader to its nearly $1B beverage portfolio.
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