GNC

GNC storefront with a Live Well sign

GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency

GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.

GNC Pushes To Make Supplements Part of the GLP-1 Conversation

GNC's new peer-reviewed research shows how supplements can support GLP-1 takers in preserving muscle mass loss and plugging nutrition gaps.

an image of F45 Kettlebells

F45 Training & GNC Collab on Wellness, Nutrition

F45 and GNC have partnered in a health and wellness push, as F45 enters a new chapter that is focused on recovery and wellness.

Investors Bank on Mushroom-Infused Wellness Products

The performance-boosting and wellness promises of Lion’s Mane and Cordyceps mushrooms are resonating with Gen Z.

Can Fitness Programs Help Ozempic Users Keep Their Muscle?

A new market has emerged which focuses on maintaining the lean muscle mass of consumers taking weight-loss drugs like Ozempic.

GNC Launches Healthcare Service as Part of Loyalty Program

GNC Health offers free telehealth appointments and over 100 free prescriptions without requiring a co-payment. 

FTC warning

FTC Issues Warning to Health & Wellness Companies: Show Us the Science, Or Else

The FTC issued a strong warning to hundreds of advertisers, including those in the health and wellness space, about false product claims.

Actor Mark Wahlberg, F45's new chief brand officer, smiling

F45 Names Tom Dowd as CEO & Mark Wahlberg as Chief Brand Officer

Mark Wahlberg as Chief Brand Officer & Tom Dowd as CEO are meant to accelerate F45’s strategy & take the fitness company to the next level.

direct-to-consumer supplement companies

GNC Is Bankrupt. The Vitamin Shoppe’s Stock Is Tanking. Direct-to-Consumer Supplement Companies Want to Fill the Void.

The market share of GNC and the Vitamin Shoppe was 97 percent at the start of 2018. Now it’s 88 percent, thanks in part to a small but growing field of direct-to-consumer supplement companies.

GNC files for bankruptcy and will close up to 1,200 stores

GNC has filed for bankruptcy, warning it will close up to a quarter of its stores and search for a […]