Gen Z

As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge
Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands
Gen Z, Millennials Willing To Spend on Wellness
Gen Z Supports Gender-Segregated Gym Spaces, Survey Finds 
Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z
an image of the exterior of a Planet Fitness
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
group of people work out together
Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era
Seeking a Swolemate? Adidas, Bumble Partner To Connect Gym-Goers
woman decides whether to buy a bottle of wine
NASM Adds Personal Training Course on Mindful Drinking
two people about to head into a Planet Fitness
Why Planet Fitness Is Winning the Race for Gen Z