Gen Z

a line-up of cell phones on a TikTok screen

Can TikTok Turn Doomscrolling Teens Into Meditators?

TikTok's new in-app meditation feature interrupts doomscrolling with a prompt to meditate for improved sleep.

Game On: Babolat & Playtomic Join Forces for Global Padel Push

Babolat and Playtomic are partnering on a global padel push with competitive games and in-person experiences.

Sway exterior in Denver, Colorado.

Built by Gen Z, for Gen Z: Sway Redefines the Wellness Club

Gen Z entrepreneur Emily Langenderfer has launched Sway, a tech-forward social wellness club in Denver that is open to franchising.

London landscape

The Secret Weapon for Marathon Success? Running With Friends

Ahead of the London Marathon, Strava shares new data on how social running reduces fatigue, the growing momentum of female runners and more.

a group of three people where two are working out and one is a trainer

HealthFitness & FitOn Partner To Advance Workplace Wellness

HealthFitness has partnered with FitOn Health to deliver digital fitness and wellness programs for today’s wellness-focused workforce.

Postcard of Shelborne by Proper in Miami Beach

Beach Club by Proper Elevates Wellness in Miami Beach

Beach Club by Proper opens May 1 in Miami Beach, offering members exclusive beach access, wellness programming, hotel perks and more.

an image of the wellness/training center at The Row at Red Hill.

The Row at Red Hill Turns Daily Living Into a Wellness Experience

Luxury rental community The Row at Red Hill brings boutique fitness and wellness home with immersive spaces designed by Aktiv Solutions.

A young woman drinking a beer in a glass.

Non-Alcoholic Beer Market To Hit $35B by 2032

The non-alcoholic beer market is projected to hit $35 billion by 2032, fueled by Gen Z, sober-curious trends, and rising demand for wellness.

Gen Z’s Down To Use AI To Feel Better After Festivals

A Lifesum survey reveals most Gen Z festivalgoers feel drained but many are open to using AI to track hydration, nutrition and recovery.

A group of young people walking down the street.

3 Fast-Rising Wellness Categories Championed by Gen Z

Gen Z and millennials are driving a wellness spending boom—reshaping fitness, retail, social media, and even how we live and work.