Gen Z

GLP-1s May Be Blunting the Buzz & Changing How We Drink

A preliminary study shows GLP-1 drugs like Ozempic may slow alcohol absorption and reduce feelings of intoxication.

Boast Serves Up a New Era for Women’s Tennis Apparel

Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture. 

Gen Z’s Mental Health Crisis Is Real, but Young People Are Striving To Feel Better

Nearly all Gen Z youth report facing mental health challenges regularly, citing factors like the economy and climate change, a new poll found.

Healthy-Snack Bodegas Are Gaining Ground in NYC

Naftali Group is bringing The Goods Mart, a better-for-you convenience store, to its waterfront megaproject in Brooklyn.

New York’s Zero-Proof Festival Taps Into Record-Low US Drinking Trends

"Drinks With Benefits" will bring alcohol-free beverage brands to NYC as Gallup data shows U.S. alcohol consumption falling to historic lows.

Massage Brand Recruits Wellness-Loving College Ambassadors

The NOW Massage's Campus Collective college ambassador program enlists students to promote self-care in exchange for perks.

A woman is relaxing using the Planet Fitness HydroMassage lounger.

Planet Fitness Sets Gen Z Record With Nearly 4M Teens in Summer Program

Over 3.7 million teens joined Planet Fitness’ free High School Summer Pass program, logging 19 million workouts and fueling Gen Z growth.

woman sitting on gym bench

The Gym Group Reports Gen Z Makes Up 40% of Members Amid Strong Growth

The Gym Group reported H1 2025 revenue up 8% to £121M as it expands past 250 sites and targets Gen Z, who now make up 40% of its member base.

phones on bed with the TikTok app opened
member exclusive

Running, Outdoor Yoga Are TikTok’s Hottest Fitness Trends

TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.

Ketogenic Diet Shows Promise for College Students Battling Depression

A small Ohio State study found a ketogenic diet showed promise in reducing symptoms in college students battling depression.