Freemotion
Pilates and the 2026 Equipment Forecast: The Rise of Intelligent, Integrated Movement
Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change
Harness the Power of Pilates with Freemotion’s Latest Addition
iFIT’s acquisition of Reform RX allows facilities to meet demand with Pilates reformers that boost recovery and revenue with Freemotion
iFIT Helps U.S. Ski & Snowboard Stick the Landing
iFIT has U.S. Ski & Snowboard in gold medal position from a health and fitness standpoint after completing its cutting-edge gym re-design
iFIT Embraces AI Fitness With New NordicTrack, ProForm Machines
AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.
Freemotion Fitness Revitalizes Texas Health Huguley Fitness Center
Through a strategic partnership with Freemotion Fitness, a longstanding fitness hub has undergone a revitalization
Freemotion Elevates Fitness Club at U.K.’s Voco Hotel Amid Wellness-Travel Boom
Freemotion Fitness, the commercial equipment division of iFIT, upgraded England's Elevate Health & Fitness Club’s fitness hardware offerings,
UK Gym Taps Freemotion Fitness as Part of $10M Renovation
Kingsmead Pools & Fitness will open this autumn with a full suite of Freemotion equipment, including connected fitness content from iFIT.
iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach
iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.
iFIT Adds C-Suite Execs as AI Coach Launch Nears
Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.
These Fitness Products Made Waves at IHRSA 2024
ATN breaks down some of the best innovations from leading fitness brands across strength training, cardio and fit tech at IHRSA 2024.
