Frame Fitness

Dua Lipa on a Frame Fitness Pilates reformer
Fitness Business

ATN Week in Review: Celebrities Are Serious About the Business of Wellness

ATN breaks down fitness and wellness-focused business moves by Tom Brady and Dua Lipa, as well as recent US investments in padel.

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Dua Lipa on a Frame Fitness Pilates reformer
Fitness

Dua Lipa Joins Pilates Brand Frame Fitness as Co-Founder, Chief Creative Officer

Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.

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Finance

Will Frame Fitness Become the Peloton of Pilates?

Frame Fitness will be the first to provide an at-home, digitally connected reformer, complete with an immersive experience with instructors.

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