Fitness Marketing
Fitness & Wellness Brands Pivot From Influencers to Experts
As consumer trust in influencer marketing wanes, fitness and wellness brands are turning to certified experts for product validation.
From Values to Growth: Mapping the Future of Fitness
ABC Fitness CMO Maggie Lower discusses the importance of connecting purpose, innovation and technology to engage the next generation
Endorphins Studios Launches as Next-Gen Content House for Fitness Brands
Endorphins Studios will offer video production and game-creation tools across AI, virtual reality and more.
The Fit Pro’s Approach to Self-Promotion in 2025
As the fitness industry continues to grow, so too should a fitness professional's approach to marketing and promotion.
Planet Fitness Poised for Strong 2025, Analysts Say
Analysts believe a new marketing approach and adding more strength training equipment will set Planet Fitness up for success.
Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
REP Fitness Launches First Brand Campaign, ‘Pursue Your Strength’
REP Fitness invites people to share personal stories of strength as part of its first brand campaign, offering a chance to win a $10,000 home gym makeover
How to Tap Into Generation Active: The True North of Fitness Engagement
Fitness trends may ebb and flow, but Zoom Media remains a key player in connecting with "Generation Active."
Xivic Helps Fitness Brands Win in the Digital Age
A modern tech consulting firm, Xivic's solutions range from QR code-based workouts to something as sophisticated as a vocal biomarker analysis.
With Amalgama, Fitness Brands Master the Art of Going Digital
Alalgama emphasizes a user-over-tech mentality, helping fitness brands find digital approaches that truly work.
