Influencers can be highly lucrative for fitness brands, but there are important legal and business considerations to keep in mind.
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
Mailchimp parent Intuit is making it easier to target and acquire customers, while Worldwide Golf taps Adyen for unified commerce options.
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach that combines data and dialogue.
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.
Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.
Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness.
With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.
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