fitness equipment
VersaClimber’s Everest Challenge Engages Thousands in Global Climb
VersaClimber’s global "Expedition Everest" challenge attracted over 3,000 participants and doubled studio attendance.
Technogym CEO: Fitness Industry Needs Less Hype, More Action
Technogym CEO Nerio Alessandri shared his vision for AI-driven fitness and the rise of the wellness economy at the ATN Innovation Summit.
Life Fitness / Hammer Strength, YMCA360 Partner on Digital Integration
Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities.
Speedflex Begins Rollout at David Lloyd Clubs
Speedflex brings Blade, its low-impact, high-intensity training equipment, to David Lloyd Clubs in the UK .
HFA Fights To Keep Fitness Equipment off Trump’s Steel Tariff List
The Health & Fitness Association is arguing against proposals to subject dumbbells, kettlebells and resistance machines to high tariffs on steel.
Italy Flexes Its Global Fitness Muscle
The Rimini Expo Centre was packed wall-to-wall with the global fitness industry in motion. The 19th edition of RiminiWellness delivered ...
Indiana University Taps Ecore for Fitness Center Flooring, Sees Strong Return
Ecore Athletic helped transform IU's student rec center into a more inclusive environment, driving higher engagement, the sides say.
Equipment & Fit Tech Brands Embrace Strength Training, Preventive Health
ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.
Smart Home Gym Equipment Market To Hit $4 Billion by 2030
Smart home gym equipment is evolving fast. Here's why it's projected to hit $4 billion in a few short years.
PLAE Breaks New Ground With Plate-Loaded Strength Line
PLAE launches ARMR, a new plate-loaded strength line built with biomechanics-first design and accessibility for athletes of all levels.
