fitness equipment

Aviron bike

Can Gaming Save Connected Fitness? Aviron Thinks So

Aviron allows users to play video games while working out at home. The brand believes it’s cracked the code when […]

rows of fitness equipment overlook a basketball court

Precor Distributor Advantage Sport & Fitness Gets Acquired 

The Amenity Collective is acquiring Advantage Sport & Fitness, creating what it says is North America's largest fitness distributor.

Growl boxing bag hangs on a wall

Growl Raises $4.75M for Boxing Bag That Puts a Coach in Your Living Room

French-American startup Growl is on a mission to bring the benefits of boxing fitness to the masses through virtual coaching and gamification.

woman using theragun

Best Early Cyber Monday Deals 2024: Top Fitness & Wellness Picks

Get ahead of Cyber Monday with the best early deals on fitness and wellness essentials for 2024. From smartwatches to yoga mats, & more.

pvolve jennifer aniston

Pvolve’s Friends & Family Event Is Here—Score 15% Off Sitewide

The Pvolve Black Friday Sale is back -- we've rounded up the best deals to shop from the Jennifer Aniston-loved functional fitness brand.

holistic wellness Power plate equipment in a recovery zone

Upgrading Recovery: Designing Spaces for Holistic Wellness

In today’s wellness-focused landscape, Power Plate is the key to transforming gym recovery spaces into holistic solutions

Giovanni Malagò and Nerio Alessandri shake hands to celebrate Olympic agreement

Technogym to Supply Equipment for Milan-Cortina Olympics

Italian fitness equipment giant Technogym will serve as the official supplier for its tenth Olympic Games.

woman works out on a Reform RX Pilates reformer

Can Reform RX Create a Connected Pilates Revolution?

Makers of a reformer that comes with a touch screen and tracks metrics like heart rate, Reform RX is looking to transform Pilates equipment.

men and women workout with TRX medicine balls

TRX Functional Equipment Is a Must in the Longevity Era

Working out with TRX Training equipment does more than just make you look good; it helps you live longer, better.

Inside of a gym, equipment

Fitness Equipment Market to Expand by Over $8 Billion by 2030

The global fitness equipment market is on a trajectory of significant growth, according to a new report from ResearchAndMarkets.com.