Fit Tech
Future-Forward Fitness: Hybrid Workouts, Recovery & Personalization
Hybrid fitness is the future—learn how gym operators can boost engagement by meeting members where they are: in-club, online, and everywhere in between.
Studio Pilates Goes Global — and Mindbody Makes It Seamless
With more than 115 operating locations, this Pilates franchise uses technology to replicate performance and precision at every studio
Why Shopify Alone Isn’t Enough: 5 E-commerce Questions Answered
Learn why out-of-the-box Shopify stores leave money on the table and how strategic tweaks can drive conversions
Equipment & Fit Tech Brands Embrace Strength Training, Preventive Health
ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.
Is ClassPass Good for Studios? It Depends Who You Ask – but the Numbers Don’t Lie
The popular booking platform has its critics, but there are strong data points suggesting ClassPass is a net positive for boutique fitness.
Mindbody’s Analytics 2.0: A Game-Changer for Competitive Benchmarking in Fitness
Mindbody’s Comparative Analytics is helping gyms and studios transform performance data into compelling strategy.
Scaling Smart Starts With Centralized Data
In the world of fitness franchising, scale is everything; however, without structure, scale can crumble. ClubReady ...
Airbnb Adds Wellness & Workouts
Airbnb is expanding beyond stays with new fitness and wellness services such as massages, personal training and wellness experiences.
Eight Sleep Launches Pod 5: A Smart System That Adapts While You Sleep
With immersive temperature control, zero-gravity elevation, surround-sound relaxation and real-time health monitoring, Pod 5 aims to transform sleep.
OHM Fitness Continues Saving & Growing With Hapana
The new-age fitness franchise is Hapana’s latest success story with its recent franchising progress from coast to coast.
