Fit Tech

Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI

Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.

Daxko Names New CEO, Plans Expansion Into Adjacent Markets

The software and payment solutions provider has tapped the co-founder of subsidiary brand Club Automation as it embarks on a new growth phase.

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Xplor Launches Funding Arm for Fitness Studios

Xplor Capital, a new fintech solution, makes it easier for small-sized fitness and wellness businesses to access growth capital.

Whoop Sets Sights on Middle East Fitness Wearable Market

Whoop, the Boston-based wearable tech brand, has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region.

Myzone Ecosystem Now Available on Smartwatches  

Myzone has rolled out MZ-Open, which makes its industry-leading heart rate tracking tech available on Apple and Android smartwatches.

Anytime Fitness Drives Revenue With Personal Training Tech

A multi-unit Anytime Fitness franchise owner credits AF's SmartCoaching feature as a key revenue driver at his 13 clubs.

How Fitness Franchise Brands Can Win the Global Expansion Game

Fitness franchises should be operating as if they want to expand globally from the jump, argues Jarron Aizen, CEO of software platform Hapana.

ClubReady Is the Ultimate Companion for Fitness Brands Looking To Expand

ClubReady's software powers fitness brands of all sizes, from big-name franchises to single studios eyeing growth.

Xplor Enters UK Boutique Fitness Market, Eyes More Expansion

Xplor Mariana Tek is moving into the United Kingdom, partnering with 1Rebel amid an increased interest in boutique fitness across the pond.

Myzone Hires New CEO Amid International Push

Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the same for Myzone.