The Vitamin Shoppe's latest trend report shows consumers are increasingly demanding more science, quality and trust from supplement makers.
The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
Whole Foods predicts a rise in better-for-you foods, including beef tallow, fiber-rich ingredients and fancy frozen meals.
PepsiCo has expanded its functional beverage portfolio with Pepsi Prebiotic Cola, which follows the company's $1.95B acquisition of Poppi.
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