Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
Whole Foods predicts a rise in better-for-you foods, including beef tallow, fiber-rich ingredients and fancy frozen meals.
PepsiCo has expanded its functional beverage portfolio with Pepsi Prebiotic Cola, which follows the company's $1.95B acquisition of Poppi.
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