How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design
Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause
A 12-week study shows that low-impact yoga and exercise can significantly reduce urinary incontinence episodes in older women
Despite women making up 60% of the market, athletic wear hasn’t always prioritized their unique needs until now
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