Extraordinary Brands

cyclebar exterior

Rumble, CycleBar Parent Enters Exclusive Real Estate Deal

Extraordinary Brands has established an exclusive partnership with real estate firm Morrow Hill to drive franchise expansion.

building painted with a Rumble Boxing logo

New Rumble, CycleBar Owners To Focus on Stability Over Short-Term Growth

After acquiring the two boutique fitness concepts, Extraordinary Brands intends to play the long game with Rumble Boxing and CycleBar.

people inside a Rumble Boxing class

Xponential Fitness Offloads Rumble, CycleBar to Extraordinary Brands

Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the fitness brands.

Row House Rowvember Returns

Ready, Set, Row: Rowvember Returns at Row House

Row House, the indoor rowing concept acquired by Extraordinary Brands earlier this year, is kicking off Rowvember on November 11.

breast cancer support awareness fitness

Extraordinary Brands Supports Breast Cancer Awareness Month

Extraordinary Brands is working to support the American Cancer Society through donation-based classes and “Pink Week” events.