CorePower
Labor Unions Are Coming for the Fitness Industry, Threatening a Long-Held Power Dynamic
The fitness industry has historically avoided labor unrest, but organizers say that dynamic is under strain as Gen Z workers challenge low wages and erratic scheduling.
Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach that combines data and dialogue.
CorePower Yoga & Oura Partner to Deliver Smart, Personalized Yoga Experiences
CorePower Yoga and Oura are teaming up to help students track sleep, stress, and recovery—and receive personalized yoga class recommendations based on their Readiness Score.
CEO Corner: Truemed’s Justin Mares on HSA/FSA Funds in Fitness
Truemed is helping pioneer the fitness-as-healthcare movement, partnering with brands including Peloton, CorePower Yoga and Anytime Fitness.
Truemed and CorePower Yoga Partner to Make Yoga More Accessible
CorePower Yoga and Truemed have partnered to allow eligible students to use HSA/FSA funds for yoga classes and memberships.
Unscripted: CorePower Yoga CEO Niki Leondakis on Culture & Entrepreneurship
CorePower Yoga's Niki Leondakis discusses the balance between passion and business in fitness, including how to create a company culture.
Americans Love Yoga, Especially Women & High-Earners, CDC Finds
CDC data sheds light on the nationwide popularity of yoga as a fitness and wellness modality, with roughly 1 in 6 Americans practicing.
CorePower Yoga Teams With NFL Athlete, Pro Dancer on Mental Health Campaign
CorePower has enlisted Arik Armstead and Allison Holker to help spread awareness about the mental health benefits of yoga.
The HIIT Revolution? Fitness Modality Tapped for Serious Growth
Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029.
The Fitness & Wellness Trends To Watch in 2024
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
