contrast therapy

Perspire Sauna Studio founder and CEO Lee Braun

CEO Corner: Perspire Sauna Studio’s Lee Braun on Scaling Wellness Nationwide

Since founding it in 2010, Lee Braun has turned Perspire Sauna Studio into one of the top wellness franchises in the U.S.

SWTHZ consumer

SWTHZ on the Rise of Personalized Recovery & The Future of Self-Care

SWTHZ, a leading contrast therapy brand, knows there’s more than one layer to wellness and how to address them all extensively

An interior shot showing guests at FlowHaus.

Loneliness Is an Epidemic – FlowHaus Is a Response

FlowHaus offers a multi-sensory sauna and cold plunge concept aimed at tackling isolation, stress and burnout—starting in Utah.

an image depicting the Pespire Sauna Studio team in 2024 wrap up photo

Perspire Sauna Studio Heats Up

Perspire Sauna Studio, a wellness franchisor centered on heat and contrast therapy, is opening 40 new locations this year.

Man in Sno shower

The Science & Strategy Behind Contrast Therapy at Perspire Sauna Studio

With the introduction of contrast therapy through its proprietary SNØ showers, Perspire Sauna Studio has elevated its offerings.

interior of a Sauna House studio

Tech-Free Contrast Therapy Studio Sauna House Expands to Tennessee

Sauna House, a modern bathhouse brand, plans to launch a Knoxville, Tennessee, location as early as spring 2025.

contrast therapy

Hot & Cold: Mystic River Drives Contrast Therapy Category

Experience the future of contrast therapy with Mystic River Cold Tubs for temperature control, unmatched cleanliness, and wellness results.