Sauna culture and contrast therapy continue gaining traction across the U.S., with Iron Mountain Hot Springs the latest to capitalize on the trend.
Fitura Brands, backed by founder and CEO James Hurlock, raised an initial financing round at a $20 million pre-money valuation.
Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities.
Kurt Prosser is proving that education plus experience is the key to wellness adoption — using events, insight and hustle to grow his SWTHZ.
The PolarWave Dry Plunge offers a new way to take advantage of the benefits of cold therapy while removing water from the equation.
SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.
An enclosed, temperature-controlled room, the Frost Locker provides the benefits of cold therapy while avoiding the challenges of water immersion.
Plunge has partnered with the Medical University of South Carolina to provide its cold plunge and sauna systems for use in research studies.
Sunlighten has acquired key assets from cold therapy brand Ice Barrel Inc., forming a new subsidiary as it expands into contrast therapy.
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