How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Men with prostate cancer on hormone therapy will get free PureGym access and structured exercise plans in a new national initiative.
SurvivorRx was co-founded by an oncologist and a cancer caregiver to provide resources and support for survivors.
New research connects muscle strength and fitness to reduced cancer mortality, highlighting the powerful role of exercise as medicine.
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