Under McMenamy's watch, New York Sports Club has embarked on a full-scale rebrand, which includes changing the name of many of its locations.
New York Sports Club has opened its first location in Washington D.C. with NYSC branding, a departure from the usual "Washington Sports Clubs" moniker.
Athletech News spent three days at the IHRSA 2023 in San Diego speaking with fitness brands and their suppliers.
New York Sports Club Chief Marketing & Creative Officer Kari Saitowitz and CEO Bill McMenamy speak exclusively with Athletech News.
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