better-for-you

Two Spoons Creamery co-founders Rich Ferreira and Gabe Zichermann
Two Spoons Launches High Protein Ice Cream for the GLP-1 Era
A group of young people walking down the street.
3 Fast-Rising Wellness Categories Championed by Gen Z
a bag of LesserEvil popcorn
Hershey Joins Better-for-You Frenzy With LesserEvil Deal
Young people sitting at a table drinking Poppi (Super Bowl commercial)
Prebiotic Soda Power: PepsiCo Acquires Poppi for $1.95B
Bloom Pop cans
Bloom Nutrition Reimagines Soda With Bloom Pop
Celsius and Alani Nu cans
Celsius Acquires Female-Focused Alani Nu for $1.65B
a cooler of Olipop prebiotic soda
Better-For-You Boom? Olipop Scores $50M Investment
Powdered Peanut Butter
PBfit Named Official Partner for the 2025 CrossFit Games
a football on a field
5 Super Bowl LIX Ads Representing the Wellness Shift
an image of supergreens products from Ancient Nutrition, which was just acquired by Wellful.
Wellful Expands Portfolio with Ancient Nutrition Acquisition