Athletes
BodyArmor Taps Athletes To Champion Rebrand, New Campaign
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
Therabody Goes All In on Recovery With Star-Studded Team
Therabody is doubling down on recovery with the launch of a Performance Team, a group of Olympians, Paralympians and world champions.
Home Run for Health: Bryce Harper Partners With Just Ingredients
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
Out2Win Secures $1.3M Seed Round to Expand AI-Powered Athlete Marketing Platform
Out2Win has announced a seed funding round to drive athlete insights for brands, agencies and universities.
Human Powered Health & Momentous Join Forces
Human Powered Health and Momentous have partnered to equip a Women’s WorldTour professional cycling team with products and assessments.
AthletEX Uses Partnerships to Help Former Athletes Transition Into Fitness
Explore how AthletEX uses fitness partnerships to help former athletes transition into the world of wellness.
KT Tackles Turf Burns with New Turf Tape for Athletes
Just in time for football season, kinesiology tape and recovery brand KT has released a new product, KT Turf Tape.
Gold-winning Olympian Michael Johnson Joins JAXJOX Advisory Board
The new JAXJOX advisory board member, Olympian Michael Johnson, won four Olympic and eight World Championships gold medals during his career.
Athletes Can Seriously Cheer Plant-Based Food Market
In the U.S., soccer player Alex Morgan, mixed martial artist Mac Danzig & powerlifter Bradie Crandall are a few athletes on plant-based diets.
