Athleisure

Lululemon To Join S&P 500, Stock Surges in Response

Lululemon stock rose over 10% on Monday after it was announced that the activewear giant will be added to Wall Street's S&P 500 index.

Peloton, Lululemon Partner on Content as Mirror Gets the Ax

Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel.

Lululemon storefront

Lululemon Has Strong Quarter but Silent on Connected Fitness

Lululemon grew its revenue to $2.2 billion for the quarter but didn't reference any news regarding its struggling connected fitness division.

Alo Yoga Launches Supplement Line, Continuing Wellness Push

The activewear brand is positioning itself to reach all verticals of wellness, partnering with Sephora in addition to releasing vitamin shots.

Zumba Launches ‘Colors of Kindness’ Apparel Collection With Crayola

The 40-piece collection aligns the fun, inclusive vibe of Zumba's fitness programming with the iconic colors of Crayola.

Lululemon Forms Mental Wellness Global Advisory Board

The activewear company says the findings from its 2022 Global Wellbeing Report demonstrate the need for investment in mental wellness.

Athleta Taps Alo Yoga President as New CEO

Athleta CEO Chris Blakeslee will be counted on to help the women’s activewear company boost its sagging sales.

Lululemon storefront

Lululemon CEO Defends Firing Employees Who Intervened in Robbery: ‘It’s Only Merchandise’

Lululemon CEO Calvin McDonald said the employees failed to abide by the company’s zero-tolerance policy for engaging thieves during a robbery.

Alo Yoga Steps Into Footwear Space With Launch of Unisex Sneaker

The Alo Yoga sneaker boasts a lightweight construction and responsive support, making it a must-have for fashion-forward fitness enthusiasts.

Lululemon Sees Sales Jump 24%, Fueled By China Growth

Lululemon reported particularly strong sales growth internationally, including greater China, where the brand is increasing its marketing.